Brand Manager, KZ&CA

Marketing Almaty Full-time Kazakhstan

Job Description

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop brand annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop, and execute marketing plans and pricings/de-pricings with finance that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.


  • Positive and self-motivated - you are persistent, outgoing, independent, and proactive in your work
  • Both a creative and analytical thinker, adept at merging the two approaches to drive breakthrough results. Acumen with financial tools and P&L
  • An advocate for the power and value of Brand Marketing - confident in communicating to the wider business the impact of Brand Marketing within a data-driven culture
  • An exceptional communicator, both in writing and verbally, with the ability to deliver clear and concise recommendations to senior leadership
  • Results-driven - you enjoy grinding away at issues and brainstorming creative methods for problem-solving
  • Interpersonal - you are intuitive, engaging, and outgoing; you are engaging and instantly connect with people


Working in the world’s largest pure-play coffee and tea company means big ambitions, and big ambition means big responsibility. Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark.​

We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

For this role as a Brand Manager, we’re looking for someone who has the following skills and experience:

  • Bachelor’s degree required (Marketing, Management or Finance)
  • Brand management experience within the consumer-packaged goods industry.
  • Strong strategic and analytical skills; P&L management.
  • Demonstrated leadership skills, including a track record of developing and driving initiatives that achieve objectives.
  • Strong interpersonal, communication and leadership skills.
  • Experience utilizing Nielsen, GFK, and other research data reporting and analysis
  • Experience identifying, building, and delivering growth initiatives in the fast-moving consumer goods industry
  • Strong computer skills with Word, Excel and PowerPoint.


Additional Information

  • Competitive salary and comfortable working conditions (hybrid format
  • Compensations & benefits (including insurance programs and meal allowance)
  • Rewards & recognition program, learning and development in multicultural environment
  • Democratic corporate culture and open management team
  • Opportunity to become expert in coffee&tea

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfil your ambitions and contribute to our success.

When you grow, we grow, and coffee & tea grows.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!